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Application links and candidate sources

How the system knows where a candidate came from, and how not to break the statistics.

Written by Maciej Michalewski

An application link is a named address where candidates apply. The link's name becomes the candidate's source — and that is the only reason the source report means anything.

Application links in a project

Application links in a project

How to use them

Create a separate link for each place you publish the offer: one for LinkedIn, one for a Facebook group, one for the notice in the office. Candidates fill in the same form, but the system knows where they came from.

You add a new link in the project on the "APPLICATION LINKS" tab with the "Add link" button. The only thing you enter is the link name.

Add link window with the Link name field

The name matters

A link's name appears in reports as the source, so it is worth agreeing a naming convention up front. "LinkedIn — organic post" will tell you more in six months than "link 3".

A trap: the link carries the id of whoever copied it

The address you copy is tied to your account. If two people copy the same link, you get two different addresses and the attribution in statistics will differ.

The practical conclusion: if you care about consistent statistics, agree that one person copies the link for a given channel and distributes it.

What a link does not have

Links have no expiry date, no active toggle and no separate form. They are a simple source counter, not a campaign tool.

Spontaneous applications

Outside projects there is also a spontaneous application link — the candidate then lands in the database without being attached to a specific recruitment.

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